The key task was to communicate Bulldog’s superiority over traditional timber to an audience of predominantly younger builders. Working with our agency, Mr B & Friends, we embodied this message by creating a multi-channel campaign that included a cheeky YouTube video of a ‘Bulldog Builder’ choosing his building materials as only dogs know how! The video secured over 160,000 views in just over 12 weeks and is supported by a microsite siniatbulldog.co.uk/
The judges concluded that the campaign for our Bulldog metals ranged “demonstrated a truly integrated campaign that was original, innovative and particularly effective.”
