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from GTEC to siniat
We are pleased to announce that from January 1st, 2023, our GTEC brand will under-go a rolling change across to Siniat.
The purpose of this transition is to align the product brand globally. This change will enable us to obtain better brand recognition and recall of Siniat for your customers.
Preparations for the change have already begun, however due to the volume of GTEC collateral and products in the market we foresee this change being completed during the first half of 2023.
During the transition you’ll see changes in our, packaging, SKU descriptions, product literature, product print and product imagery.
Our new Siniat product imagery can be accessed via our Customer Asset Library from 1st January here
Examples of SKU changes:
From GTEC Standard Board
12.5x900mm
Siniat Standard Board
12.5x900mm
From GTEC C Stud
CS50/RX
Siniat C Stud
CS50/RX
From GTEC 35 Performance
ST Screws 1000
Siniat 35 Performance
ST Screws 1000
From GTEC Universal
Bonding Compound
Siniat Universal
Bonding Compound
Questions and Answers:
Q) Why is Siniat dropping the GTEC references?
A) SINIAT is a Global brand: The purpose of this transition is to align the product brand globally. This enables us to serve our customers and earn their trust in the best conditions.
Q) When is the brand change taking place?
A) The transition across from GTEC to ‘Siniat’ will begin From January 2023. Due to the considerable number of GTEC collateral and products in the market we foresee this transition being completed later in the year.
Q) Will the brand change impact my everyday interactions with Sales/Customer services/Technical?
A) The re-branding will not change your day-to-day relationship with us. You will still be in touch with the same people. Our phone numbers and email addresses will remain the same.
Q) What does this mean for my warranty on GTEC products?
A) The re-brand will not have any impact to your current warranty. All products will remain identical it is just a naming convention. Moving forward, our warranties will be updated to reflect Siniat.
Q) Will there be any changes to my current pricing/terms agreements?
A) No. All current pricing and terms agreements will remain the same as the latest announcement. For further questions about your specific agreement, please contact your local Siniat sales representative.
Q ) Do I need to update any product codes/will ordering codes change?
A) No. All product codes/ordering codes will remain the same (as per the latest edition of the Siniat UK price list).
Q ) Will there be updated product collateral to support the change?
A) Yes. As we are removing GTEC, now would be a great opportunity for you to refresh your website with the correct product images and supporting product collateral.
Siniat Smartmix
Siniat Smartmix
Siniat Flex Tape
Siniat Flex Tape
Siniat Joint Tape
Siniat Joint Tape
HAVE A QUESTION?
If you have questions or concerns about the re-brand and how it could impact you, please contact our Marketing department:
